• incentives will outweight most other considerations
• prompt reward more effective than delayed
• random distribution of rewards is more effective than guaranteed reward
• bad incentives can cause otherwise good people to do bad or dumb things; people tend to then rationalize the bad decision
  • fear profession advice; especially if it benefits advisor in some way
  • know your own fundamentals when dealing with advisor. Double check and doubt them
• offering reward without foolproof verification causes corruption
• use Granny's Rule
• punishment influences behavior; but less effectively than rewards