• we act as we see those around us act
• kids will do as their friends do
• groups are knownn to follow eachother into quite foolish actions
• we look to social proof when confused or stressed
• this tendency can be hijacked
  • sales tactices that create stress response
  • faked social proof or hype evidence
• this is a reason why society must stop bad behavior early, before it spreads
• learn to ignore wrong example – this is a critical life skill